Problem
Hitch Health case. Human Centered design article
I. What are the central challenges and biggest problems facing the leader in this case? What is the biggest opportunity for HCMC for using HCD in serving vulnerable patients? Why?
II. What are the distinctive advantages and disadvantages of Human Centered Design[HCD]? What are the key steps in the process of HCD? How does HCD differ from more conventional approach to innovation and problem solving in business?
III. Looking into the future, on which market should Hitch Health focus in order to make the business expand in a robust way: i. Provide other transportation serves for HCMC? ii. Provide transportation serves for vulnerable patients in other hospitals? iii. Provide other services to vulnerable patients? Where could HH create the most value and do something unique to the competition?