What are the key reasons for most small-business failures? What are some ways to mitigate these risks?
What are some ways to raise capital? Which would be preferred for start-ups?
Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas influence your decision making as a consumer?
What are the implications for business leadership? That is, how do you target this group? Will they pay more?
Sometimes early adopters pay a hefty price to be one of the first to own a tool or technology. Can you think of an example where the price of a good or service, when introduced, was very high, but still many consumers still wanted to be one of the first to buy it?