What are the key products and services, Marketing Management

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What are the key products and services

Problem

1. Where is Novotel Hotel located? Map?

2. How many rooms? Price?

3. What is the organisational structure of Novotel darwin hotel?

4. What is Novotel Darwin hotel brand?

5. What are the key products and services?

6. What are the target markets?

7. How is Novotel Darwin hotel positioned on the market in comparison to primary competitors?

8. What are the USPs of Novotel Darwin hotel?

9. What is service quality of Novotel Darwin hotel?

10. What are customers reviews of Novotel darwin hotel?

11. Recommendations for improvement

12. Evaluate a NOvotel Darwin hotel performance incl. Occupancy rate, ADR, RevPAR

13. Explore the customers' reviews on FO and housekeeping service via OTAs, e.g., rating on booking.com, expedia.com.

14. Examine the mechanism to handle customers' feedback and/or complaints, including those on OTA, e.g., time to response, repeated/ frequent issues etc.

15. Recommendations for improvement to General Manager.

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Marketing Management: What are the key products and services

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Marketing Management: What are the key products and services

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