Assignment
Find a commercial, no longer than 2 minutes and no shorter than 1 minute, on YouTube for a product and analyze the advertising techniques as discussed in class and in your readings.
Select a product from one of these categories.
I. Fast food
II. Personal care
III. Automobile
IV. Other suitable product -- ask me if you're uncertain if your commercial would be acceptable.
DO NOT use these types of advertisements/commercials:
I. Carl's Jr.
II. Political ad
III. A fake product (no comedy sketches)
IV. A PSA (public service announcement), i.e., something that is not actually selling anything: Don't Drink and Drive, etc.
V. An internet-only product.
VI. A foreign-made commercial (must be a commercial geared toward an American audience)
VII. Any commercial more than 10 years old.
Download the commercial for insertion into your PowerPoint Presentation, or paste the link so we may view the commercial in class before you analyze it.
Prepare 5 to 7 slides Microsoft PowerPoint presentation in which you investigate the advertising techniques used in selling this product and discuss the following
I. What is the target group of the commercial?
II. What are the key persuasive techniques used in this commercial? Illustrate with specific examples, explaining how each technique works.
III. What are the stereotypes in this ad, if any?
IV. Do you believe this commercial to be effective? Why?
V. Are ethical standards met or pushed to their limits?
Be sure to discuss the ADVERTISING techniquest of your video, not the attributes of the product itself. You are analyzing the commercial, not the product.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.