Case Scenario: Facebook: A business model under attack 1. What are the key issues that Facebook needs to address? 2. Analyze Fakebook's business model. a) Identify industry; b) market segments they are targeting; c) Competitors (direct and indirect competitors) 3. How does Facebook make money? 4. Is Facebook's business model unethical by design? Address this in the context of a) Privacy Issues; b) Economics; c) Regulations and Legalities; d) Ethical Concerns Strategy Formulation: What should Facebook do to address this situation? Based on the analysis of information in the case and your online research generate new strategic proposals (alternatives) to address this crisis like situation. You must analyze each alternative using the criteria of a) economics; b) legality and c) ethics. 5. Decision Making: Give recommendations based on the selected alternative(s). Justify your decision by using both qualitative and quantitative analysis. Discuss the pros on cons of all your alternatives before making the final decision. 6. How will you implement the new strategy? What are the anticipated barriers in the implementation of the new strategy?