Case Study: Perdue Farms and Others:
Supply Chain Management meets the holiday season
1. What are the key factors that determine the success or failure of supply chain during the holiday season? Which of these are or could be under the control of companies, and which are inherent in the end consumer business? Provide several examples.
2. Consider the increasing use of gifts during the holiday season. What effects does this new practice introduce into demand planning and supply chain management? Consider the fact that virtually nothing is known about the recipients of gifts cards. What strategies can retailers and their suppliers consider accommodating these effects?