Tom's Shoes
1. What are the key elements of TOMS shoes' competitive strategy? Is the strategy best described as low cost, differentiation, or best cost? Has the company focused on a niche or chosen to pursue the broader footwear market? Explain.
2. How does TOMS' dedication to corporate social responsibility contribute to its competitive advantage?
3. What is TOMS Shoes situation like? What are its internal strengths and weaknesses? Its external opportunities and threats?
4. What strategic issues should TOMS shoes management and investors be most concerned with? Are there possible improvements to its competitive strategy? Are there internal weaknesses or external threats to its well-being that must be addressed.