What are the key characteristics of Southwest Airline's culture? If you have flown with this airline, how have you experienced this culture as a customer? •Could Value Line's next CEO copy Southwest's culture? What kinds of implementation challenges would the CEO face in such a cultural change? How might they lead in a way to address these culture change implementation issues? •Do you think Southwest Airlines effectively uses their culture as a competitive asset in the airline marketplace? How do they do this? Do some internet research to provide specific examples. •Beyond improved customer service, what kinds of organizational benefits might obtain from having a culture similar to Southwest Airlines? Might there be instances where such a culture might have disadvantages?