What are the key characteristics of organizational buying


1. What are the key characteristics of organizational buying that make it different from consumer buying? Explain how buying centers and buying situations influence organizational purchasing.

2. What is an intangible product? What are some intangible products that the hospitality industry sells to their customers? Give at least three examples of intangible products.

3. Which of the following are not true about FDD's.

4. The only form of legally recognized trust is an After Death (testamentary trust) trust.

True or False

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Operation Management: What are the key characteristics of organizational buying
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