Question 1: What are the internal challenges faces in Amazon - think Porter's value chain. Primary activities and secondary activities.
Question 2: For each area from Porter's Value Chain, provide an explanation of how the digital technologies are supporting the sector to meet margin and create value.
Question 3: Connect the hardware, software, data and information levels of the Enterprise pyramid to explain how the digital technologies selected from the Digital Technologies section support value and margin. (Ensure the Digital Technologies Section and Internal Challenges are discussing the same technologies).
The above case study is centered on Amazon