Assignment: Marketing Health Care Services
Using the 5 I's of marketing, analyze the health care service provided by the organization ( Aravind Eye Care System).
The five I's of marketing:
1. Inconsistency: Is there consistency in the quality of care?
2. Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, etc.)?
3. Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc)? How do providers behave toward patients?
4. Interaction with consumers: Is the organization patient-centered or physician centered?
5. Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
* Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
References
Berkowitz, E.N. (2010). The five I's of services. In Essentials of health care marketing (3rd ed.). pp. 258-259), Sudbury, MA: Jones and Bartlett.
Tavenner, M., & Sebelius, K. (2012). Medicare program; revisions to the durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) supplier safeguards. Federal Registar, 77(50), 14989-14994.
Valayudham, S.K., Sundaram, R., & Thulasiraj, R.D. (2011). Aravind eye care system: Providing total eye care to the rural population.