What are the important attributes of a "fast fashion" retailer to customers? To store managers?
Why would a retailer introduce its online store country-by- country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways?
Briefly describe five opportunities for continued growth during the next five years for Zara's parent, Inditex, SA.
Pick one of the five opportunities and outline the advantages and disadvantages of pursuing it.
Take a look at its new U.S. website. What is good and what is bad about it?