Preparing to Conduct Business Research: Part 1
Select an issue, opportunity, or problem facing an organization.
Write a 700- to 1,050-word proposal that addresses the following questions:
Describe the selected issue, opportunity, or problem facing the organization.
Discuss the significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem.
Justify why the chosen issue, opportunity, or problem facing the organization is important to be researched and whether it can be solved with business research.
Format your paper consistent with APA guidelines.
Preparing to Conduct Business Research: Part 2
Build on the business problem identified in Preparing to Conduct Business Research: Part 1.
Write a 700- to 1,050-word paper that addresses the following questions:
What are the key business objectives?
What are the questions that must be researched?
What are the hypotheses and variables that must be considered?
What ethical considerations must you take into account?
Define the purpose of the research.
Format your paper consistent with APA guidelines.
Preparing to Conduct Business Research: Part 3
Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-2.
Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research.
Write a 700- to 1,050-word paper that addresses the following questions:
Which design (qualitative or quantitative) will become the primary research design?
How can you most effectively use the power of both designs?
What are the drawbacks of just using one design to research the problem?
Discuss the insights each type of design will generate and the importance of having those insights to solve the business problem.
Format your paper consistent with APA guidelines.
Preparing to Conduct Business Research: Part 4
Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-3.
Develop or select the instruments your team will use to collect data and conduct interviews and the appropriate sampling or research methods for your quantitative design.
Write a 700- to 1,050-word paper that addresses the following questions:
Develop the overall data analysis approach and quantitative and qualitative result reporting:
How will you have access to the population to be sampled or interviewed?
What are the instruments you will use to collect data or qualitative information?
What is the appropriate sampling method?
What sampling frame will be used?
What is the appropriate sampling size?
How will the sample size be determined?
Which qualitative methods will be used and why?
Which statistical tests will be used and why?
How will the results and insights be displayed?
What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?
Discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research.
Format your paper consistent with APA guidelines.
Combine the four parts of the Preparing to Conduct Business Research assignment to develop a Microsoft® PowerPoint® presentation of at least 4-6 slides representing a research brief to senior management.
Include the following elements:
Business problem being solved through research
Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem
Research question, hypothesis, and variables
Research design
Instrument you developed or selected
Sampling method
Overall data analysis approach
Result reporting
Ethical considerations.