Assignment
Read the case study and then answer the following questions:
1- What are the goals of the athenahealth? Why?
2- Do we know what are the goals or demands of the customers? Who to answer (Questions 1-2)?
Brief Explanation. 2-8 sentences. List goals in bullet format.
3. Do we know what are the goals or demands of the customers?
4. Should athenahealth create and pursue a new product?
5. Does athenahealth have other options that it can pursue?
6. Should athenahealth enter a new market and compete against established & reputable companies?
7. How can you convince a customer to purchase and implement a new product?
8. What are the problems and obstacles both (players i.e. Athena & customers) would face?
Attachment:- Case.rar