Problem
Write a 3-5 sentence paragraph responding to the following questions
1) Based on the new audience they are trying to reach, which specific stage of the marketing funnel should Cal's Burger focus their content marketing efforts on? To answer this. refer to the marketing funnel image below.
2) What are the goal(s) of that stage of the funnel?
3) Why do you think Cal's Burger should focus their content marketing efforts on that stage?