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What are the goals of marketing research

Question 1: How might a market be segmented? Why is it important to segment a market? What is the difference between a segment and a niche? Is it possible to have a market segment of one individual? If so, how? If not, why not?

Question 2: What are the goals of marketing research? Why is marketing research important? What are some of the different types of marketing research?

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Marketing Research: What are the goals of marketing research

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