Discussion 1
What are the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances?
Give (1) example of a successful close monitoring for support of your rationale.
What are the value afforded by Lehmann and Winer's Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care industry?
Share at least two (2) specific examples of Lehmann and Winer's Level of Competition Model that apply within a health care organization with which you are familiar.
Discussion 2
compare the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits.
Do you believe the relationship between core values should stay the same over time or should change over time?
Please give one (1) example of such a relationship between core values to support your reasoning.
What is the value offered by Leonard Berry's Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success?
Give at least two (2) examples of Leonard Berry's Success Sustainability Model that apply within a health care organization with which you are familiar.