Discussion Post I: International Promotion Review
• Define international marketing and define marketing. What is the difference between them?
• What are the four components of the marketing mix?
• Discuss international promotion as it was defined and discussed in your reading this week.
• Define a market and give an example of an international market.
• What is the company's communication strategy and why is it critical to the success of an international marketing campaign?
Discussion Post II: International Global Supply Chain Review
• Define the global supply chain for corporations doing business around the world. Carefully share each element of the supply chain.
• What are distribution channels and what is their importance to the global supply chain?
• Describe the distribution management choices companies have when entering new international markets.
• What advantages and disadvantages to marketing channels bring to businesses?
• What methodologies do companies use in organizing various channels to support the supply chain?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.