Hasbro
Hasbro (www.hasbro.com) is a worldwide leader in entertainment products and services, such as GI Joe, the Easy Bake Oven and Monopoly. Hasbro is a US$3 billion company with brands in 100 countries, launching 1,000 new products each year.
Although the company distributes primarily through big-box retailers such as Wal-Mart and Toys ‘7' Us, it also uses alternate distribution channels such as pharmacies and smaller toy stores. In these channels, Hasbro knows that it needs to provide a different product or different packaging to compete.
Questions
1. What are the foundations of Hasbro's global success?
2. What demographic changes and social issues might influence the future global market for toys and games?
3. What are the most important screening criteria for Hasbro in the IMS?