1. Give 3 specific ways in which the Internalization and Ownership parts of the OLI framework tie into VRIO based advantages,? Explain, giving at least 2 specific examples,
2. Which adopter category do you belong to? Does this differ with different product categories? How about your parents and/or older friends and family members; what category are they? Is age a factor in innovation behavior?
3. What are the five stages of the consumer decision-making process? Select a social influence and describe how it may impact the process.