Problem: Social media Commentary
As a university student, taking a year in industry, you are working as a marketing assistant to Felicity Gordon. Felicity has seen a social media post in which McGregor Holdings is mentioned. A copy of this social media post is provided for you in the EMA brief.
Felicity would like you to review the post and would like you to produce a report that helps her to decide what actions (if any) need to be taken. Felicity has asked that the report clearly addresses the following:
i. What are the main sustainability issues that the social media post raises and what is the significance of these for McGregor Holdings?
ii. What are the ethical issues that McGregor Holdings need to consider and what are the implications of these for McGregor Holdings?
iii. Who are the key stakeholders that the issues raise for McGregor Holdings? Which of these stakeholders deserve priority attention, and what saliency (power, urgency and legitimacy) do they possess?