Keurig just announced a new, recyclable, travel mug-sized coffee pod for its Keurig 2.0 system. The new K-Mug pods are made from a different plastic that, unlike the smaller pods, can be recycled - albeit not until it is separated from the lid and filter. The company admitted that its primary focus with the new product was not sustainability though; it was to deliver more brewing options and larger cups to customers.
- What are the ethical considerations for non-sustainable packaging?
- Think of some options that Keurig (and other coffee pod companies) could implement with regards to social responsibility.