What are the ethical and social issues involved in practices, Marketing Management

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What are the ethical and social issues involved in practices

One of the common uses of customer relationship management (CRM) in consumer markets is to rank customers on profiCRMtability or lifetime value measures. Highly profitable customers get special attention, whereas unprofitable customers get poor service or are often “fired.” What are the ethical and social issues involved in these practices? Could CRM be misused? How and why?

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Marketing Management: What are the ethical and social issues involved in practices

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Request for Solution File

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Marketing Management: What are the ethical and social issues involved in practices

Reference No:- TGS0517192

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Create a mission statement that best defines companys goal

Q : Determine approximate mark up over cost

Q : Conducting a face-to-face interview

Q : Explain the handling international trade payments

Q : What are the ethical and social issues involved in practices

Q : Case study of natural hair company

Q : Explain how inflation or purchasing power

Q : Obtaining relevant results from a survey

Q : Draw labeled graph to help describe shutdown decision

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Request for Solution File

Ask an Expert for Answer!!

Marketing Management: What are the ethical and social issues involved in practices

Reference No:- TGS0517192

Recent Questions Asked Marketing Management

Q : Create a mission statement that best defines companys goal

Q : Determine approximate mark up over cost

Q : Conducting a face-to-face interview

Q : Explain the handling international trade payments

Q : What are the ethical and social issues involved in practices

Q : Case study of natural hair company

Q : Explain how inflation or purchasing power

Q : Obtaining relevant results from a survey

Q : Draw labeled graph to help describe shutdown decision

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