Discussion Post
Cybex International is a company that makes premium exercise equipment for home and commercial use.
• What industry is Cybex in? (Provide both an SIC and NAICS codes.)
• Report the industry's past three years of sales, sales growth, and make a prediction for its sales and sales growth for the next year.
• Is the industry fragmented or concentrated?
• What are the environmental and business trends working for and against the industry's future growth?
• On a scale of 1-10 (10 is high), how attractive of an industry is the industry Cybex participates in for a startup to enter? Explain your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.