What are the emotions the ad is trying to elicit, Other Subject

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What are the emotions the ad is trying to elicit

Assignment task: Watch this political ad:

YouTube Video: The Joe Biden They Are Hiding From You

Q1. What are the emotions the ad is trying to elicit? Did it succeed in making you feel that way? Why or why not?

Q2. What are some key words and phrases used in the ad to drive home the primary message it is trying to convey?

Q3. What one element contributes the most toward conveying the mood of the ad? Words? Music? Images? Something else?

Q4. Do you feel this ad is a fair attack on Joe Biden? Or could it be classified as a "cheap shot"?

Q5. Do you have any concerns about accuracy in the ad? If so, what are they?

Q6. How do you feel about Biden after watching this ad?

Q7. How do you feel about Trump after watching this ad?

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Other Subject: What are the emotions the ad is trying to elicit

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