Problem
When looking at the brand for the Apple I Phone.
a) Does that brand seem to be customer-centric?
b) On what evidence do you make that assessment?
c) How are this brand's products or services designed or positioned to deliver value?
d) Does this company or brand provide a distinctive customer experience?
e) What are the elements of that experience?
f) Who are the competitors for this brand? How does this brand position itself to stand out from the competition?