Assignment: Misconceptions
Select ONE of the following scenarios to research and write for your response.
o Pick two misconceptions that people have about marketing and provide specific examples from your own experience with firms and brands. Why is it important for us to understand these misconceptions?
o What are the 4Ps of marketing? Give an example of how each is applied at your organization?
o What is a value proposition? What are the elements in the value proposition? How does your organization communicate value to your customers or, what is your value proposition to your employer?
o What is a SWOT analysis, and what role does a SWOT play in a marketing plan? Apply the SWOT framework to analyze yourself as an applicant for your dream job or to analyze your organization.
o Define Big M and little m marketing. What would be the likely negative outcome if a marketing plan focuses on strategy while overlooking tactics? Contrarily, what would be the outcome if a plan focused on tactics without strategy?
o How does a focus on sustainability affect the marketing manager's role and activities? Identify two organizations that you believe do a good job of paying attention to sustainability and explain why.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.