Problem
Amazon Case Study
Read the following HBR case and analyze the facts presented.
Following are the questions to be answered with 1 to 3 sentences each. Bullet points of your answers are acceptable. Include other references if used.
• What are the advantages of selling on Amazon? Give at least 3.
• What are the disadvantages/risks of selling on Amazon? Give at least 3.
• Detail which option of selling PedalSpark bikes on Amazon would best support the brand strategy? Why?
• What other strategies should PedalSpark's management consider to improve their chances of success?
• What would you do given the information & opinions given? Which of the 4 strategies we studied would this be?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Download:- AMAZON-CASE.rar