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What are the different segments for the new beetle what are

Assignment

Length: 3 page double space

1. What are the different segments for the New Beetle? What are the New Beetle appeals to these segments? Who would you target? How would you position for the segment(s) you want to target?

2. How can Vanzura maximize the limited advertising budget? Given the pricing of the New Beetle cars and segmentation analysis in #1, should Vanzura focus on TV or print advertising for the New Beetle? Discuss in detail pros and cons and make specific suggestions.

Article: TheNew Beetle by Rajiv Lal.

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