Primary Task Response: Write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Write 400-600 words that cover the following:
- What are the differences between the traditional marketing and marketing in the online environment?
- What are external marketing environment factors?
- What is the e-marketing program strategy process?
- How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?
Support rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company.
The Web resources do not have to pertain to the health care market, but they should demonstrate the organization's marketing strategy and approach.