Design and Measurement
Answer the following questions:
1. Explain why it is impossible to measure an object?
2. What are the differences between causal and correlational studies?
3. Design a study to examine the following situation:
An organization would like to introduce one of two types of new manufacturing processes to increase the productivity of workers, and both involve heavy investment in expensive technology. The company wants to test the ef?cacy of each process in one of its small plants.
4. Provide relevant measurable attributes for the following objects.
a. Restaurant:
b. Investment banker:
c. Consumer:
d. Bicycle.
e. Pair of sunglasses.
f. Strategic business unit.