Question: Consider the following research questions or hypotheses. What variables need to be measured in each?
a. Do consumers who spend more time and are more com- mitted to Facebook spend more money at Amazon.com?
b. What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores?
c. The temperature inside the supermarket will determine how much time shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm.
d. Product price is related positively to product quality.
e. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers. What are some general guidelines for avoiding common mis- takes in writing questionnaire items?