Discussion: Claims to Environmental Friendliness
After reading "The ‘six sins of greenwashing': A study of environmental claims in North American markets" discuss the tension between business's interests in maximizing profits and the public's interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- The-Six-Sins-of-Greenwashing.rar