1. What are the current challenges and opportunities of marketing products/services internationally?
2. Discuss the differences between the theory of comparative advantage and the theory of product life cycle stages in the context of international marketing practises.
3. Explain the measures that are available to a company to minimise its foreign political risks.
4. Discuss the factors that affect the attractiveness of a market from an export/investment viewpoint.
5. Why is Hofstede's cultural theory important to international marketers?
Criteria to follow:
· Word limit 2000 words (not more than 400 words for each of the questions.
· Introduction and conclusion for each of the 5 questions (not more than 3-4 lines.
· Reference needed (academic, literature, peer reviewed)