We are doing an international project, where we have to choose a global product and introduce it to a foreign country, for this project we have decided to use the brand of '' Bimbo '' (the brand of bread), we have done a little research and apparently there is no Bimbo in Germany, we are going to use Germany, before that I need help with these questions: (only serious answers please);
1. What is the competitive edge or group of benefits that make your choice of product/service successful in the US? Can these transfer to your choice of country or does a modification need to take place for it to work? Will a change affect the chance of its success?
2. What are the cultural needs of this product/service? Does this product need certain characteristics in the culture to make it successful?