a. What are the components of the two types of breakeven formula demonstrated in class?
b. How may marketing managers use breakeven in managing their marketing operations?
c. Demonstrate how the formulae may be employed when deciding on new marketing strategies.
1. price increase / decrease;
2. introducing a new sales unit;
3. increasing digital media spending,
4. targeting a specific return on investment;
5. capturing a specific market share). Use numeric examples for each of the above and include the number of each type before showing your example.