Assignment: Social Media
Answer the following questions based on Chapter 10 and 11 of Tuten, T. L. & Solomon, M. R. (2018). Social Media Marketing (3rd ed.):*
1) What is social media research?
2) Why is social media research valuable for marketers? How do marketers use it?
3) What are the sources of data for social media researchers?
4) What sources of error are common in social media research?
5) When should a researcher use content analysis versus sentiment analysis?
6) What are the components of a social intelligence system?
7) How can researchers use netnography?
8) What is a metric? What is a KPI?
9) Why is the Social Media ROI Pyramid useful in selecting appropriate KPIs?
10) Explain the meaning of SMART objectives.
11) How can marketing managers apply the DATA process to evaluate social media marketing efforts?
12) Describe the differences among activity metrics, interaction metrics, and return metrics.
13) What is A/B testing and how is it used?
14) What kinds of adjustments might marketers make after the metrics are assessed?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.