Problem
British Columbia does not have a company that makes locally sourced, environmentally friendly umbrellas for those rainy days that occur quite often in our fall and winter. Our plan is to build a factory that designs and manufactures umbrellas that are made of recycled plastics and locally sourced hemp fibre. The designs would have a west coast theme and feature joint contracts with First Nations including artistic designs plus donations to charities that promote equal opportunity and health improvement initiatives. We call our Umbrellas "Wet Coast" but would consider other names.
A. What are the competitive advantages that you think that we have in this business? How do we communicate these advantages to our target markets?
B. What other features should we include in our product that would help us be successful?
C. Which production process should we use? Why?
D. Come up with an original name for our umbrellas and a memorable slogan
E. Would you invest in this business? Why or Why not?