Homework: MNE Coca Cola
The company that you need to choose for MNE evaluation is Coca-Cola
Text book: International Management Culture, Strategy, and Behavior 10th edition, 978-1259705076.
For the homework, using the same company you used in Week 4, create a paper that answers the following questions (in the form of a cohesive report, not just a listing of the answers). Make sure you answer all parts of each question for full credit.
i. What are the company's strategic statements (vision, mission, objectives, goals, values, et cetera)? Based on these statements, which strategic imperative appears to be most critical to the company (Luthans & Doh, 2018, pp. 295-299)? Explain your reasoning.
ii. Using the CSA-FSA (country-specific advantages versus firm-specific advantages) matrix on page 309 (Luthans & Doh, 2018), which quadrant does the company fit into in each of the three countries you chose to study? Why? Are there differences based on the country of operation?
iii. Of the six entry strategies (import and export, wholly owned subsidiary, mergers and acquisitions, alliances and joint ventures, licensing agreements, and franchising) discussed in Chapter 9 (Luthans & Doh, 2018, pp. 330-336), which is used most in the company you are studying? What is your evidence?
iv. Which organizational structure (Luthans & Doh, 2018, pp. 338-348)does the company display: initial division structure, international division structure, global product division, global area division, global functional division, mixed organizational structure, transnational network structure, or a non-traditional arrangement? How does this structure support the company in achieving its strategic imperatives?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.