You are a senior member of McDonald's Corporation Strategic Management Division. The CEO has asked you do an analysis of the company's resources, capabilities and cost/price competitiveness.
Please respond to the following questions:
What are the company's principal tangible and intangible resources? Explain and defend your choices.
What are the company's principal capabilities? Explain and defend your choices.
Do you think that the company's resources and capabilities are potent enough to produce a sustainable competitive advantage? Why or why not?
Do a SWOT analysis. Identify the company's principal strengths, weaknesses, market opportunities and threats. What does your SWOT analysis reveal about the company's overall competitive position and future prospects?
Based on your assessment of the company's internal strengths and competitive assets, what recommendations do you make regarding a strategy that will give the company a sustainable competitive advantage?