Problem: Apple Inc.
A company's resources and capabilities are integral to achieving a sustainable competitive advantage. For this assignment, consider a Apple Inc. Develop your analysis by responding to the following questions:
1) What are the company's most important resources and why?
2) What are the company's most important capabilities and why?
3) How do the company's most important resources and capabilities create lasting competitive advantage?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.