What are the companys most important capabilities and why


Problem

A company's resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2022) readings and the required videos. For this problem, consider a company you worked for or one that you know well. Develop your analysis by responding to the following questions:

a) What are the company's most important resources and why?
b) What are the company's most important capabilities and why?
c) How do the company's most important resources and capabilities create lasting competitive advantage?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the companys most important capabilities and why
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