Assignment
Things to remember to include in our paper
Citations following quotes or paraphrasing
Including as many course concepts as possible, Ex: Blue ocean, closed or open innovation, ERRC, etc.
We will select a company as a class that will be the focus of both Parts I and II of the team project. This project requires your team to assess the current state of a company and its environment and to make strategic recommendations to guide the company moving forward. Keep in mind that your team is expected to conduct your own analysis and to generate your own unique recommendations based on your research. In other words, it is NOT acceptable to simply reproduce the analysis, research, or recommendations you come across in articles, opinion pieces, or any other published or unpublished materials you come across. All research sources should be cited in a separate list of references at the end in a simple format making the source discoverable to the reader - no formal citation standards are required.
Topic: Uber
SWOT Analysis
• Conduct an internal analysis of the company.
o What are the company's core competencies? Apply the VRIO framework to each core competency you identify, explaining whether and how each requirement of the VRIO framework maps onto each core competency.
o What are the key tangible and intangible resources and capabilities underlying the company's success?
o What are the company's key weaknesses? (2 paragraph)
o Conclude this portion of your SWOT analysis with a brief summary of the most important strengths and weaknesses identified in your responses to the questions above. (2 paragraph)
• Integration: Create a SWOT table identifying the most important strengths, weaknesses, opportunities, and threats for the company based on your analyses. This may take the form of a table, a bulleted list, or a brief paragraph. (2 paragraph)
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.