What are the companyrsquos key resources and competitive


What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? This is a question for a Google case study on page 315 in the following book:

Essentials of Strategic Management

John Gamble, Arthur Thompson Jr., Margaret Peteraf,

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Operation Management: What are the companyrsquos key resources and competitive
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