Write a paper on Helvitca Movie.
PART 1: After watching Helvetica, choose a font that best represents you and your personality. Write your name in that font, with a brief description of why you chose it, and print a hard copy to bring to class tomorrow. Extra credit for optional presentation.
PART 2: Choose a print advertisement-it must be a still image, i.e., from a magazine or a billboard, NOT a television or online video commercial-and type a one-page analysis and interpretation of the message being communicated, and how this is achieved through the design elements, including typography, layout, logos, images, etc. You must include, along with your assignment, either the advertisement itself (tear it out of the magazine), or a photocopy or photograph of it, so that I can look while reading.
Please turn in this handout, with your notes and answers to the questions, along with your assignment.
HELVETICA (2007; 80 min.)
What are the characteristics of the Helvetica typeface? Write down some of the adjectives used throughout the film to describe it. What makes it modern? What are designers trying to communicate when they use Helvetica?
What are designers trying to communicate when they choose not to use it?
What are some of the companies and organizations that have used Helvetica? What are some that specifically chose NOT to use Helvetica?