What are the characteristics of an effective brand name, Marketing Management

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What are the characteristics of an effective brand name

Assignment:

Q1. What are the characteristics of an effective brand name?

Q2. What role does packaging play in helping create brand loyalty and brand equity?

Q3. What is category management, and what role does it play in the success of a product line?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What are the characteristics of an effective brand name

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Marketing Management: What are the characteristics of an effective brand name

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