What are the characteristics of a good international brand, Business Management

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What are the characteristics of a good international brand

1. What are the characteristics of a good international brand name?

2. What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.

3. Explain how exchange rate and inflation affect the way you price your product.

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Business Management: What are the characteristics of a good international brand

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Business Management: What are the characteristics of a good international brand

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