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What are the challenges with benchmarking

Assignment

Read "What is Strategy" by Michael Porter. Answer:

1. What is the root of the problem?
2. Describe the Productivity Frontier
3. What are the challenges with benchmarking
4. What are the contrasts between Southwest Airlines and Continental Lite?
5. What are the origins of strategic positioning?

Review Southwest Airlines supplemental material: Southwest Airlines Operations - A Strategic Perspective: Southwest Airlines Operations - A Strategic Perspective By Mukund Srinivasan.

Article: What is Strategy? by Michael E. Prter.

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