Advertising Strategy Case 6 Progressive Insurance: Individual Assignment
2-page summary of the case reading in your own words which includes:
Summary of the key background information of the case
Which commercial(s) should Heather day select to market Progressive's Snapshot program? Why?
Include full analysis based on data provided and what you determine to be the brand's objectives
Consider the strengths and weaknesses of the various commercials
What are the challenges in selling UBI?
How did Progressive grow without advertising in the past?
What challenges does serving standard customers pose to Progressive?
How does UBI fit into Progressive's product portfolio?
Attachment:- Progressive Insurance.rar