Homework: Gray Market Effects and Strategies
Purpose: With the completion of this homework, you will:
o Understand what is gray market
o Be able to analyzing the impact of gray market on global business
o Be able to think strategically as a business professionaland to form strategies to protect against gray market
Instruction:
• Brief introduction
o What is gray market? How does it differ from the black market?
o What are the causes of gray market?
• Choose one business or product as an example, please explain how the business is affected by gray market.
o Visual: Show a photo of the company or product
o Analysis: Show statistics, charts, facts....etc.
o Strategic thinking: What is the impact of gray market on this particular product/business? Who is the winners and losers? Discuss you view points from different perspectives (e.g., the manufacturers/producers, consumers, government...etc.)
• Reflection and Application:
o Is gray market a threat or an opportunity?
o Using your term project product as an example, provide three strategies to protect your business against gray market.
o Or using your term project product as an example, how would you take the advantage of gray market to facilitate your global business?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.